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No-Cost Website Leads For Your New Aromatherapy Venture, Over And Over Again
If you're wanting inexpensive ideas to generate clients for your new complementary therapy business, particularly if it has an online shopping cart, the perfect way is Article Marketing because it's free and the traffic keeps coming, month after month, from one piece of work. So if you are looking for product launch ideas read on.
Article Marketing isn't a fast way to get started online, but it's a low-cost, risk-free method anyone can adopt. First let's compare it with some different ways to get online visitors. Let's take the example of promoting a new shopping cart.
The usual way of drawing customers to your new website, taught by other on-line marketing courses, is to contact other webmasters asking for a link exchange. This can work, but it's a slow process and you need to take care who you target. For instance, if I sell dog collars by mail order I may be happy to do a link exchange with someone who runs dog training classes, but not someone who is promoting dog collars.
Another method is answering questions on forums in your niche, with your website in your signature. Also effective, but time-consuming.
In theory a Pay-Per-Click (PPC) campaign is quick to set up and you could see leads within an hour. In practice unless you're experienced at these campaigns, you can spend ages testing for the best settings and exhaust your budget without making a single sale. I did! And being cynical , I often wondered how many clicks were by my competitors, to use up my money!
Additional online launch strategies include FFA (Free For All) sites and traffic exchanges where you view other people's sites, in return for them viewing yours. This strikes me as a waste of time. I want to sell, not buy, so why sit aimlessly, clicking on other people's sites so that they can sit bored clicking on my web-page? They probably never even look at my advert. With tabbed browsers the temptation is just to open the next tab to click on the advert, without reading the adverts.
These ideas are time-consuming and ineffective for a serious product launch.
Offline marketing methods include networking to exchange cards at business clubs. Time-consuming, costly and again in general, others are attending to sell, not to buy.
In contrast, article marketing targets people who have implied that they are interested in the topic your website targets. Choose good keywords and visitors will be actively looking to buy, not sell.
The idea of article marketing is that you draft an article and submit it, with your website details, to article directories from which publishers can take articles for newsletters etc so long as they publish your website details with your article. Then when interested parties read your article, they can click through to your website.
The article you have produced in an hour or so stays (theoretically) online forever and you have the potential to receive focused traffic from it in perpetuity.
For example, I submitted an article in October 2005 and 4 years later it is still generating traffic, with no extra work, and had received 28,897 lifetime views, with 5,961 clicks through to my website. How much would that have cost by PPC? Another benefit is that the best article directories email you statistics showing the keywords from which your article is being found.
In my opinion article marketing has so many advantages over alternative methods that I cannot imagine why it would not be one of your marketing strategies.
Much of my success with article marketing was learned through trial and error. With a little free, or low cost, training I would have seen rewards much earlier.
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