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Business Opportunity Lead Secrets - What They'll Never Tell You
Business opportunity lead vendors don't always narrate the whole story. They usually don't tell you where they're getting their traffic, what offer the lead responded to, or how many times the lead will be sold.
Regrettably, these three factors are important to judging the quality of a business opportunity lead.
First, let's find the way to obtain traffic.
To make this simple, let's take an example from the real-world: billboard advertising.
Most people have been there, before, you're driving down the road, merrily singing along to no matter what song's on the radio (or, if you're an internet marketing enthusiast like me, the most recent training audio on CD,) when suddenly a sign on the side of the road catches your eye.
Aside from the actual billboard, and the ad placed on it, can you guess the single greatest factor in its overall success? That's right: location, location, location.
Place your billboard on a rural country road, and you'll have "rural country" folks responding to your offer. However, put that same billboard advertisement on the main commuter route leading into the city and you'll generate an entirely different business opportunity lead.
The same is true online. Is your business opportunity lead broker putting their ad on rural country roads (some crappy celebrity chat site,) or on the main thoroughfare for professional commuters? (The Wall Street Journal.)
Secondly, let's consider the "offer."
What did the advertisement promise the business opportunity lead? What is their expectation? They responded to the ad for a purpose, and while your broker may be hinting that they're interested in a home business, that's not always the case.
Back when I still got leads, I remember purchasing a batch of business opportunity seeker leads from a new source.
After making my first hundred calls, it was apparent to me that none of the leads I purchased were serious about starting an online business. In reality, they had been responding to an advert offering them a chance to get a free computer system.
So, the offer is critical and can't be ignored. It makes the difference between a business opportunity lead which is willing, also excited, to discuss about your opportunity versus wasted money.
Last of all, knowing the number of times the business opportunity lead has (and ever will be) sold is critical.
The truth is, your typical business opportunity lead is not willing to whip out their credit card and join an opportunity straight away. Rather, they're inquisitive checking out carefully dipping their toe in the water and doing their due diligence.
The point is, it often takes time -- lots of time -- for someone to decide to join a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.
Just lately, I had someone join my team who had been on my email list, getting occasional emails from me, for over eight months. So, don't let a broker say, "This lead is yours, exclusively, for the first 30 days."
Then what? They get bombarded by my competitors. No thank you.
So what's the answer?
Honestly, I quit purchasing leads entirely. After wasting literally thousands of dollars buying every kind of business opportunity lead out there -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.
The truth is, making your own leads is best. You handle the source of traffic, you control the offer (and so, the lead's expectation,) and they are yours entirely to follow-up with until they're ready to join your business opportunity.
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