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Article Marketing - Correlating Your Profits With The Articles You Write
Many people use article marketing to promote their websites. Using articles in this way can establish your credentials to share skills to the broader internet community.
If you are involved in this promotion method have you ever stopped to consider to what extent this activity of article marketing is bringing in revenue for your online efforts. If not, you are highly recommended to spend some time correlating revenue to article marketing.
While article marketing includes many factors such that an exact computation of benefits in revenue terms is difficult, we cannot forget the fact that when it comes to profitability of any internet business, we must think in terms of dollars and cents.
Here statistics play a large part in correlating revenue to articles and I am about to propose a way that you can check your article marketing statistics.
Simple mathematics can help to project revenue to the number of articles we write, even though there are factors specific only to a specific author that are not common to any other author.
Over a certain time of, for instance, 6 months, a writer of different articles can graph income derived from article writing with the "y" axis as Revenue and the "x" axis of the graph as the quantity of articles prepared, each time maintaining the number of article directories to which the article was sent at a constant figure.
For example if you are marketing these articles to sites such as ezinearticles.com or goarticles.com, your revenue that goes to the "y" axis is the payout derived for the month from using just article marketing, and the "x" axis will be the number of articles sent.
Over a time-span of 6 months, you will have plenty of data on the graph to make a straight line that goes through most of the points on the graph where the line is represented by the equation y=mx+c
The function of the regressed straight line will demonstrate that the revenue derived is a function of "m" which is the gradient of the line, and a constant "c".
The constant "c" is the value where the straight line cuts the "y" axis and this is the particular part which stems from the author and is an indication of his talents in article writing, his style of writing, his command of the language and factors that only the individual possesses.
By studying revenue obtained against number of articles submitted, keeping other factors unchanged, it will be possible to gauge the quality of the author's writing and form a rough basis to forecast further revenue to the number of articles planned for submission, ignoring other factors such as keyword selection, onsite and offsite search engine optimisation which are not included in the study, and only on the basis of the individual's writing "flair" and abilities as measured by the constant "c".
This is by no means exact; but recording statistics and charts like these is useful in helping the marketer notice sudden trend changes, especially where performance falls.
He can then consider what has caused this deviation and take note of details that may be otherwise missed.
Many use software to track earnings, but most scripts do not include graphical analysis. When the charting is done by hand the internet marketer notices sudden fluctuations or is able to think about what to alter to derive more revenue.
He can go deeper to ask this question: " Since the revenue is directly proportional to the slope of the revenue line, what factors will change the slope?".
Knowing these factors, he can vary them and test the changes.
By correlating revenue with articles written, the internet marketer can forecast profitability, no matter how rough the estimate. He has on his hands a set of statistics to use for further analysis, or in marketing terms "testing".
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